Episode 2: Paul Grieve

Farm like it’s one hundred years ago, yet deliver like it’s two years from now.
— Paul Grieve

Paul Grieve calls himself a grass farmer. But, Pasturebird- the company he cofounded with his family in 2012-  has rapidly become the largest pastured poultry operation in the nation. Pasturebird is a company to watch because it challenges the idea that pasture-raised, sustainable, humanely-handled meat can't be done on a large scale. Paul and his family are out to prove that it can, and that it can be done well, yielding the best tasting chicken around.

In this episode, Paul and I talk about:

  • his first chicken slaughter
  • the start of Primal Pastures
  • his decision to build Pasturebird and thoughts on wholesale
  • the argument that sustainably raised meat can't feed a growing population
  • his thoughts on the future of sustainable agriculture

Not to miss moments:

  • I get Paul's opinion on the quantity of meat consumed by the paleo community
  • Paul does a mini speed round explaining the true meaning behind federally regulated chicken labels that consumers encounter at the store